Qualities of Successful Infographics


What is an infographic?

An infographic is a visual presentation of data or a message quickly and right to the point. When done correctly, an infographic grabs the attention of an individual and is able to deliver an important message quickly.

An infographic is an effective way for an advertiser to get their message across in a way that will ensure the readers will understand the message. Below are qualities of a good infographic design:

1. Clarity – Easy to Digest

The purpose of an infographic is to deliver a message in a simple visual format. Too much data, colors, and images can actually make your message harder to understand, so make sure that you keep the message simple to digest. You want to attract, not push away.

2. Unique Concept

Infographics should engage and cause the viewer to interact with your brand in some way. You need to be able to draw interest and attention quickly. Imagine if you took your data and just created a simple pie chart or a line graph. What would the average viewer think? They wouldn’t be too impressed and wouldn’t want to share it.

Your design needs to be unique with a twist that will draw viewers and cause them to absorb your full message. Some of the most successful infographics wouldn’t win an art award, but they were extremely creative and unique. Sometimes the smallest details will cause an infographic to go viral.

3. Extremely Creative

Creativity is always going to help your infographic gain momentum, and sometimes a little twist on a simple idea can create a huge social buzz, which then results in several other websites publishing and sharing your infographic as well. This creates even more referral traffic and link building opportunities.

Custom designed infographics are the only way to really ensure a creative design.

4. Visual Focus – Not Text

It is important to keep the text minimal, and focus on the visual elements of the infographic. Using visual icons, cliparts, and informative charts that minimizes texts will make your infographic successful. Grabbing the attention of your readers require using visual elements, not texts.

5. Shareable

The purpose of designing the infographics is to be shared to your audience with the aim of communicating them. The most shares is the most successful infographics. Try to design a high resolution infographic with smaller size so any one can access your work, on an device. Try to produce easily shareable format, either image format or PDF format.

6. Accurate data

It is extremely important for the information in an info-graphic to be a manageable amount for the reader to comprehend. If an info-graphic has too much information or data it can be difficult for the reader to understand the data and the purpose of the info-graphic can be lost in translation. It is also important for the information to be accurate and consistent.

7. Professional and expert

You know what gives you credibility and elevates you in the eyes of your audience? The impression that you know what you are doing. Ideally, you actually do know what you’re doing, but if you’re not quite there yet, “fake it ‘til you make it” is a great motto. Anyway, credibility and authority is established through a professional attitude and leaving the impression that you are the expert on the matter. And that is achieved how, ladies and gentlemen?

Through facts, data, numbers, statistics, strong words, but also – very importantly – valid authoritative sources. Any good infographic cites its sources at the very end, which not only puts you in the clear where plagiarism is concerned, but also has the added benefit of making a clear statement about professionalism, fairness and accuracy of information.

8. A clear conclusion or message

An infographic is trying to achieve something through its existence. You are trying to relay some information, send a message, or demonstrate a certain idea. Therefore, your infographic should always have a clear and obvious conclusion. If what you are trying to do is prove how your company is better than its competitors, don’t just include the pie charts that state your larger share of the market – word out the obvious conclusion.


Pierre Celestin NIYOMUGABO

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